Role
UX/UI Designer
Timeline
8 Weeks (2026)
Tools
Figma, Google Workspace, Otter, Zoom
Focus
User safety, accessibility, frictionless ride coordination
Problem
Users making transportation decisions after drinking often face friction and safety risks when trying to get home. Ariv simplifies this through a one-tap experience that makes safe transportation fast and accessible.
Research
The research focused on understanding the challenges users face when making transportation decisions after drinking. Interviews and competitive analysis revealed that friction, uncertainty, and overwhelming interfaces can discourage safer transportation choices.
Methods
For Ariv, I used qualitative research methods including interviews with veterans and active service members, along with competitor analysis of transportation and safety-focused platforms to identify gaps in accessibility, speed, and usability.
Participants
Participants were adults ages 21–71 who regularly use mobile transportation services but often experience hesitation or friction when arranging safe rides in stressful or time-sensitive situations.
Synthesis
Research synthesis revealed that users prioritize speed, convenience, and clarity in high-stress situations. These insights highlighted the need for a faster, lower-friction ride request experience centered around accessibility and safety.
Key Insights
In high-stress situations, users avoid multi-step flows and respond better to simple, immediate actions.
Overly complex transportation apps create friction; users prefer direct, easy-to-scan experiences.
Speed is critical in ride decisions, and reducing input helps users act faster and with more confidence.
Wireframing & Iteration
The wireframing process began with low-fidelity layouts focused on creating a fast, one-tap ride request experience. Through iteration, the layout, hierarchy, and navigation were refined to reduce friction and improve clarity in high-stress situations.
Visual Identity & Accessibility
The high-fidelity design focused on creating a clear, trustworthy, and easy-to-navigate interface. A cohesive visual system, strong contrast, and accessible touch targets were used to support fast and reliable interaction.
Design System
Defining the visual language of Ariv through a clear, trustworthy interface system designed for speed, accessibility, and ease of use in high-stress situations.
Color Palette
Background
#FFFFFF
Major Buttons/Icons
#4DC53D
Login/Registration Boxes
#E2E8F0
Decline/End Call Buttons
#D12E34
Text
#000000
Typography
Gabarito
Headlines / Bold / 30px
Gabarito
Body Text / Regular/ 14px
Ariv's typography system prioritizes legibility and quick comprehension in high-stress situations. A clean, highly readable typeface helps users quickly scan essential information while reducing visual noise and supporting fast decision-making.
Final Solution
One tap ride request
Live ride tracking
Driver communication
Core Features
USER STORY: AS A USER WHO NEEDS A FAST WAY TO GET HOME SAFELY…
One-Tap Ride Request
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CONTEXT: Users need fast, low-friction transportation options in high-stress situations.
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CONSTRAINTS: Minimize steps while maintaining clarity, safety, and reliability.
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EXPLORATION: Explored a single-action entry point to streamline ride requests.
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TESTING: Feedback emphasized speed and reduced cognitive load.
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FINAL DESIGN: A one-tap flow that enables quick, clear ride requests with minimal input.
USER STORY: AS A USER WAITING FOR SAFE TRANSPORTATION…
Live Ride Tracking
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CONTEXT: Users often feel uncertainty after requesting a ride.
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CONSTRAINTS: Must be clear and real-time without overwhelming detail.
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EXPLORATION: Focused on key information like driver location and trip status.
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TESTING: Users preferred simple tracking that reduced anxiety.
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FINAL DESIGN: A real-time tracking view focused on clarity and reassurance.
USER STORY: AS A USER WHO WANTS TO SHARE FEEDBACK AFTER A RIDE…
Driver Rating
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CONTEXT: Users want a quick way to rate their ride experience.
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CONSTRAINTS: Feedback must be lightweight and optional.
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EXPLORATION: Explored simple rating and optional input patterns.
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TESTING: Minimal flows increased engagement; long forms reduced it.
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FINAL DESIGN: A quick 1–5 star ride rating system for fast, low-friction feedback.
Impact
Improves speed and clarity in making safe transportation decisions
Supports safer choices by simplifying the ride request process
Supports safer choices by simplifying the ride request process
Reflection
Designing Ariv reinforced the importance of reducing friction in high-stress decision-making rather than adding more features. By focusing on real user behavior, I shifted the experience toward a fast, one-tap system centered on clarity, safety, and immediacy. This project strengthened my ability to identify critical pain points and design for moments where speed matters most.
Through iteration and testing, I learned how small changes in flow and hierarchy can significantly improve usability in time-sensitive experiences. Moving forward, I would continue refining Ariv by exploring smarter contextual awareness and more proactive trip support to further improve safety and confidence.